Jeffrey Soh

Jeffrey Soh, born in 1965, began his entrepreneurial journey in Malaysia as a Deejay in 1992. His passion for the event industry led him to collaborate with various sound and light companies starting in 1995, and by 1997, he had expanded his skills to include the role of Master of Ceremony.

In 1999, he founded Conceptual Events in Kuala Lumpur, which later evolved into Conceptual Worldwide and relocated its operations to Bangkok, Thailand, in 2007. Conceptual Worldwide has since rebranded to MICE Magic Thailand, effective from January 1, 2025. In 2024, Jeffrey co-founded ESG Planet Thailand, a Carbon Footprint consultancy for carbon-neutral events, where he serves as Chief Executive Officer. Concurrently, he assumed the role of Head of Event Planning for Carbon Registry Thailand (CRT), a carbon credit registry company, in the same year.

Mice Magic Thailand (formally known as Conceptual Worldwide) has earned recognition for its exceptional event management, planning, and coordination services, catering to a diverse clientele both locally and internationally. Jeffrey's expertise has facilitated the successful execution of numerous corporate and government events across Malaysia, Singapore, Hong Kong, Vietnam, and Thailand.

ESG Planet Thailand provides Carbon Neutral Event Solutions to event organizers, music festival promoters, and concert organizers by offering services such as carbon footprint calculation, impact reports, and carbon offsetting through carbon credits.

Carbon Registry Thailand (CRT) operates as a cutting-edge technology platform that fosters an open and secure carbon credit market to validate carbon reduction initiatives, contributing to environmental preservation.

In the realm of corporate event management, Jeffrey and his dedicated team deliver comprehensive services for conferences, meetings, conventions, corporate launches, award ceremonies, themed parties, and brand activations across Thailand, Malaysia, and Singapore. Their proficiency extends to program development and artist procurement for show production.

Beyond his entrepreneurial endeavors, Jeffrey has taken on leadership roles outside his organization. He served as a Director at the Malaysian-Thai Chamber of Commerce (MTCC) in Bangkok from 2018 to 2020. Currently, he holds the position of Vice President at Kelab Malaysia of Thailand, operating under the auspices of the Malaysian Embassy in Bangkok.